Entries in KC Armstrong (1)

Tuesday
Nov302010

Sightings 

It is pretty great to wander the streets of Toronto as the city itself often offers amazing sights. Aside from the usual zaniness it can provide - speaking of which has anyone seen Zanta lately? I happened upon a couple recent productions as they lay within their temporary homes.

I find advertising fascinating in this regard. The way the product is often tucked away in locations that are not the most easily seen; As if the message should seep into your subconscious mind. And I believe it does. These little gems are part of the fabric with which we surround ourselves with and I find it pretty awesome to see some of the work we do trying its hardest to blend in.